retainer: fixed hours or fixed outcomes?

[nathy_growth_studio]

for ongoing marketing/brand work, what are you packaging these days?

fixed hours is easy to explain but clients start watching the clock.
fixed outcomes sounds better until the month gets messy

[kaz_tsumo_design]

I’d define a lane + priorities, not hours. X initiatives / month with clear boundaries.

[common_interface]

same, plus a review point every month. otherwise ‘ongoing’ slowly becomes ‘everything’.