# \#strategy

**URL:** https://community.pegasy.io/tag/strategy/41.md

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## [does a branding proposal need a big 'strategy' section every time?](https://community.pegasy.io/t/does-a-branding-proposal-need-a-big-strategy-section-every-time/83)

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**Author:** [@office\_stojanovic](https://community.pegasy.io/u/office_stojanovic)\
**Replies:** 2\
**Last updated:** [December 6, 2025, 7:11pm UTC](https://community.pegasy.io/t/does-a-branding-proposal-need-a-big-strategy-section-every-time/83 "2025-12-06T19:11:24Z")

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sometimes the job is honestly just identity execution from an already solid brief. feels wrong forcing a huge strategy section in there just because branding proposals usually have one.